“This campaign meets people where they are—offering real solutions for a better, more sustainable way to shop and sell.”
As part of the ongoing brand platform “eBay. That’s You.”, I worked on the integrated 360° Christmas campaign “You Make the Best of It”, which launched during a time of economic uncertainty. The campaign speaks directly to consumers’ realities—highlighting smart, sustainable, and affordable shopping options on eBay, from refurbished tech to secondhand goods. Rolled out across TV, YouTube, DOOH, and all major social platforms, the campaign emphasizes resourcefulness, resilience, and conscious consumption. It also showcases eBay as a marketplace that empowers people to adapt and thrive—financially and environmentally.
Agency: Achtung!
Role: Freelance Brand Consultant for eBay’s team
