Previous Roles

With over 20 years in the advertising industry—working at Germany’s top creative agencies and directly with global clients—I bring a deep understanding of brand, culture, and creative impact.

I’ve led award-winning campaigns for brands like Mercedes-Benz, Adidas, Netflix, Airbnb, and Google, earning over 100 international awards along the way.

Depending on the project, I step in as a strategist, creative director, brand advisor—or all at once. Always hands-on. Always with heart.

Fully Self-Employed
/ as of 2024

Partner & Managing Director Netflix, Scalable
/ Agency XY / 2022 - 2024

Co-Founder & CMO of Tribe Papaya Ventures & Pure Self Cosmetics
/ 2020-2024

Group Head Germany & Europe Mercedes-Benz
/ antoni (Omnicom) / 2019-2022 (part-time including parental leave)

Interim CMO
/ orderbird AG / 2019

Fractional Marketing & Creative Brand Consultant
/ 2019-2022

Managing Director & Co-Founder
/ HEIMAT Drive (TBWA) / 2017-2019

Client Service Director Otto, Airbnb, Henkel
/ HEIMAT (TBWA) / 2013-2017

Client Service Director Swisscom, McKinsey
/ HEIMAT / 2011-2013

Client Service Director Adidas, Ferrero
/ HEIMAT / 2011-2011

Lecturer
/ Miami Ad School

Speaker
/ She says, Wunderhaus, Wunder Stories, Berlin Commercial Festival, Google for Entrepreneurs

Pro-Bono work
/ #wirfürschule Europa’s größter Bildungs-Hackaton, Wunder Stories by Shirley Eskrine-Schreyer, Zukunftsstunde by Verena Pausder