Netflix – “Zeit für das Beste”

With “Zeit für das Beste,” Netflix launched one of its biggest brand campaigns in Germany to promote its new ad-supported subscription. Designed to reignite growth and cement Netflix’s leadership in an increasingly competitive streaming market, the campaign put fan favorites like Stranger Things, Wednesday, and Glass Onion front and center.

The entire creative concept was developed by XY, an agency I was a Managing Partner at. We executed a nationwide OOH takeover—blanketing cities with bold, cinematic visuals that celebrated Netflix’s biggest hits and made one message clear: now is the time to stream the best.