EQC x The Weeknd - Enjoy electric

With the reveal of The Weeknd’s single “Blinding Lights“ of his album “After Hours“ Mercedes-Benz launched the brand’s first all-electric vehicle, the EQC. The EV was featured in major news and music outlets all across the globe. The track became the longest-running RnB number one hit ever. And its video also featuring a Mercedes won Video of the Year at the 2020 VMAs.

The Weekend x EQC

Press: adage.com, billboard.com, hypebeast.com

Client: Mercedes-Benz

Role: Head of Mercedes-Benz Germany at antoni

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Scalable / Brand Campaign

Weiter
Weiter

Netflix / Zeit für das Beste