EQC x The Weeknd - Enjoy electric
With the reveal of The Weeknd’s single “Blinding Lights“ of his album “After Hours“ Mercedes-Benz launched the brand’s first all-electric vehicle, the EQC. The EV was featured in major news and music outlets all across the globe. The track became the longest-running RnB number one hit ever. And its video also featuring a Mercedes won Video of the Year at the 2020 VMAs.
The Weekend x EQC
Press: adage.com, billboard.com, hypebeast.com
Client: Mercedes-Benz
Role: Head of Mercedes-Benz Germany at antoni







